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What do you get when you bring one of South Africa's most inspirational online personalities - a man that went viral as Mzansi was hit by COVID-19 lockdowns - and mix his most famous message with music?
You don't have to guess any longer, as The Kiffness has teamed up with Max Hurrell for an inspirational track that features the vocals of none other than SA’s very own Demi Demi.
Called 'Tough Time Never Last', the single, which released on 6 November 2020, represents some of South Africa's top meme artists coming together on a track that will leave you feeling positive.
On Saturday, 7 November 2020, Carl Wastie called up David Scott of The Kiffness to find out a little more about how this gem of a single came to be...